Wednesday, July 28, 2010

Baitbus Stream Complete

report number 20. How can we be helpful

I continue share large chunks of the plan.
remind you that before we answer the following 5 questions:
- What we give to users who subscribe to our profiles in social media (what benefits, advantages, values)
- What do we write and how often
- How do we take information
- How do we measure effectiveness, and who All this is in the
- In what part we will work

The report, which is located at the link, you can find details of the answer to the first question - "what we give to users.

Starting summer accelerated pace, we're a little confused in July - the heat, holidays, and cold other disasters. Yes, even international corporations have to deal with the human factor.

Thursday, July 1, 2010

Long Dong Silva Clips

Facts about social media in RuNet

  1. The fact that some brands are moving less, and some are better known only in "tusovochke.
  2. Everyone, in general, indifferent to the risk of lack of reputation management.
  3. The fact that marketers working in the social media staff shortages were seen as marketers themselves working in the social media.
  4. Most marketers working in social media does not understand how to help Twitter or Facebook the company's business. But do not offer it, they can not.
  5. Market marketing in social media in Russia do not exist. Just accept it.
  6. problem generals and soldiers - poor quality performers and unrealistic expectations from those in the market for over a year, actually prevents the promotion of brands (see « Labor Market SMM: generals no lieutenants »).
  7. Most brands entering the social media aims to "become more human," to be branded with the face. " This is complete nonsense.
  8. on a wide success and sales in social Media can expect only the product and business, sharpened the social and internet technology. Prodvinesh not toothpaste, but the online video service completely.
  9. Marketing in Social Media - it is difficult and expensive.
  10. Social capital, brand advocates, user involvement - terms, the impact of which the Company's business is not understood, but are applied everywhere. And yet, as sales through social media - a myth (not 10 t-shirts through VKontakte, a serious percentage of the turnover of business), we somehow measures the cost of social action, rather than actually profit from this action (See « For what is worth paying a social media »).
  11. In Russia, the level of interest from the media to social media ... Oh, what I mean, what level. No interest. Without broad warning, social media - broadcast on 3 cripples. "
  12. Loud campaign-type contests gum on "promotion in social media are not. Promotion of social media is constantly working on those Internet sites, where the brand said.
  13. social media is engaged only when everything else you have perfected to the smallest detail. You must have a good product convenient and clear corporate website, competent PR-support. A social media in this case - a dessert.
  14. Brands, as such, no one needs in social networks. As the saying goes, «who cares». Alleges that "You are a big brand, you must have 10,000 friends to a Facebook or 100,000 in VKontakte, and you have measly 500 "can only be one who is not involved in brand promotion.
  15. How does the monitoring and responding to the mention of a brand in social media on sale - it is not clear at all. And say that you were 300 negative reviews, but was 100 and was more positive - the lot of sad marketers. A normal person will ask "and Che?»
  16. failures do not warm up the market. In any case in Russia. Do not even expect.
  17. Conference on Social Media - evil. Discussions in the working group 5-10 person at times effectively.
  18. Brands in RuNet about which we can say that they have achieved something in social media there. Bank of Tinkoff Credit Systems - an exception, worthy of a separate investigation of the influence of a personal brand.
  19. Social Media - ideal tool for moving agencies that deal with there progress. It is true, even they particularly do not understand.
  20. Most SMM-agency disgusting moves in social media. But «who cares», to be honest. Sell \u200b\u200bbasically showing the same presentation of different case studies (often not their own) and let "We hoo." Well, in a different way to sell. "Purely in patsanski, through relationships.
  21. Brenda, in general, anyway, what and who thinks about their progress in social media. Those who are doing something actively and systematically in RuNet bit. While counted about twenty companies: Intel, Tinkoff Credit Systems Axe, Nike, Samsung, Panasonic, Procter & Gamble (Tampax, Always, Pampers, Braun, Gillette, Venus), Kodak, Adidas, Pepsi, Dewar's, Sony Ericsson, HeadHunter, Nokia, Disney, Coca-Cola, HTC , Libero, Kimberly-Clark (Huggies).
  22. presence of stars in the agency and the successful cases does not guarantee anything. In general.
  23. (Fact not mine) Everyone who is in charge of marketing in social media sooner or later wrote a text about how it all wrong in charge of marketing in social media. Situation from this, however, not getting any better.
find the same story with a decent number of comments can on

Cleaning Metal Chain Belt

Services group discounts on services

For those who do not know.
speech about sites that provide discounts on services in the event that the purchase of services to confirm a certain number of people. So, you can buy a trip to the barbershop for 300 rubles instead of 1000. Or a trip on the map for the 200 instead of 500.
A below, together with a literary retreat, and a list of existing in RuNet such sites.

unusual niche startups captured our minds.
In the United States service opened. Sales
he discounts on entertainment, drug for the inexperienced.
I do not know whether the clones, but the service recently sold.
enthusiasm, which is very important.
picked up the idea in Russia, banging and knocking file new projects.
Here only 13 that have appeared recently. Once a week or less.
What will tell what will happen?
Will the leader? All survive and how will it be? What
Fund Addventure расскажет нам? А может расчехвостит DST?

4) http://vigoda. ru /
8) http://

12) (barely puffs)
13) (barely puffs)
14) (leaned)

Tell me, who are these people?

And now aggregators in the topic, those who collects all offers:

Based http://friendfeed. com/ni404/93e2d724

How Often Rewax Surfboard

Career internet marketer

duplicate your post pro career.
Wait to continue.

literary version, unfinished. ..
Starting your path, you do not know what fork to come.
Come on, the young reader, I'll tell you that is waiting for you outside the gate, called "internet marketing".
There are many other gates - "Programmer", "designer," "copywriter" and so on, but for them I can hardly I can speculate.

skip the part where our reader is born, goes to school, spends his first years at the computer, vlyablyayayus internet and struggling acne and other ailments of youth.
Our reader somehow mastered school. Likely disaccustomed at the institute. At least a couple of courses.
and determined that it cares truly - Marketing on the Internet (there should be flashing colored letters, but for some reason not in the standard font).
the job search process - enough tutoring and depends on the creativity / understanding / charm / appearance, and other equally important factors that we do not say word.
go directly to the point.

After passing a couple of interviews, several months of searching, you - the Internet marketer (and no matter what position you the site administrator or something else like that).
Hooray! Congratulations.
Call it "Phase number 1"
you promote business or products are likely responsible for website.
If you live in Moscow, earning no more than $ 1000 (you may well read these lines in 2030, the value of money in which we can only guess, therefore, understand - life on $ 1000 a month in 2010 - rent a room for $ 500, spend $ 100 on travel, fed by $ 250 and kutnut the remaining $ 50 (another $ 100 lost in courage).
If you are 20 years old, you look with envy at the young Internet millionaires and dream of their own mega-corporations.
How would you say ... if the ideas still does not appear, chances are they will appear, with each year funneling.
does not matter. You continue to work. Depending on your patience and growth opportunities remains in first place the work of 6 months to 5 years.

version for those who have little time or no
idealizing career path.

Step number 1.
Lucky employment
Sooner or later, as a result of job search you find a place under the sun.
administer the site, prepare and place ad for content, learn interesting art online marketing (reading)
Work week: 40-60 hours
RFP and social package: $ 12,000 per year, excluding social package

Stage № 2.
definition of specialization / industry
you seamlessly switch to something concrete, whether it be media advertising, selling promotion (context, optimization), or social media.
likely you try to combine everything - the sites context and optimization, writing texts and other
Work week: 60-80 hours
RFP and social package: $ 25,000 per year, insurance, 50% discount on fitness, payment of meals (if you're lucky)

Step number 3.
work becomes more and more, you affect any subordinates with his spetsilizatsiey (they also grow up someday).
you become the head of the department. Depending on how long you in this post Brainstorm (min. 1 year), you'll be in a "head ok" or "manager's so-so." Manage people, you know, not easy.
Work week: 60-80 hours
RFP and social package: $ 60,000 per year, insurance, 50% discount on fitness and payment lunches

Step № 4.
left to take a step forward after which any new position - Steps to the line.
have to choose between the 4 paths of:
- Marketing Director
- The face of the button Runet
- Partner, Venture Fund
- partner of advertising agency
Work week: 40-80 hours
RFP and social package: $ 150 000 per year (for the first three forks), insurance, fitness, payment dinners, corporate cars (if you're lucky)

Important questions unanswered:
1) How does the existence of your blog, or social activity in your estimation?
2) Increase the capitalization of a person at conferences and articles in magazines?
3) Is it true that there are talking heads, who are just doing that act, but nothing of itself does not represent?
4) How often can I change work, not to be regarded as "flyers"?
5) Where is the best - in the agency or large company?
6) Can you live up to 30 000 rubles in Moscow?
7) Is this life?
Offer a list of questions continue

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